Kobo in Colour: Device Launch

Bringing Kobo’s first colour e-readers to life through animated hues and references to renowned works.

Client: Rakuten Kobo Role: Art Director Writer: Jacques Viau

All your favourite books, now in colour.

The global campaign highlights the first colour eReaders in the new Kobo Libra Colour and Kobo Clara Colour, turning the page on the exclusively black-and-white digital reading experience. Bringing colour to the forefront and beyond by creating a series of both digital, and out of home posters spotlighting some of our favourite “colour” titles.

Crafted for readers around the world.

Campaign photography shot in partnership with Academy, bringing our world of colour to life.

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