THE FUTURE OF ENERGY
LF*GO!™ Energy Pouches are crafted to fuel your day and elevate your senses. Each pouch contains a potent punch with 200 mg of Natural Caffeine and 6 Essential Vitamins and Minerals for a clean energy boost.
Agency: Viral Nation
Role: Art Director, Graphic Designer
Writer: Cate Mabry
TYSON VS. PAUL
The Most Streamed Sporting Event in History?
We Fuelled It.
Designed to redefine energy consumption, we partnered with Mike Tyson ahead of his monumental fight. Tyson expressed his enthusiasm about the collaboration, saying, "I'm really looking forward to my upcoming fight in November. I am feeling better than ever and have partnered with LF*GO!™️ because it increases my energy and keeps me focused. I like how it's cleaner and easier to consume than an energy drink."
Over the course of this collaboration we created custom merchandise, apparel, a fully branded reskin of Tyson’s fight club, and social content. Energy pouches are an emerging category, so we worked with Mike to coach the general public with education style content that grossed over 150k followers on our IG channels within the week of launching.
The h.wood Group’s 10th annual Red, White and Bootsy 4th of July Party, hosted at Nobu Malibu.
As the presenting partner of the invite-only affair, the LF*GO!™ festivities officially celebrated the partnership with Mike Tyson, featuring performances from Wiz Khalifa and Tyga. The evening marked a significant milestone for the company and adults seeking advanced energy solutions.
